\n
\n\tBirka\u00e7 y\u0131l \u00f6ncesine kadar TikTok, Instagram ve YouTube i\u00e7in nas\u0131l video olu\u015fturulaca\u011f\u0131n\u0131 \u00fcniversitede okumak pek olas\u0131 g\u00f6r\u00fclm\u00fcyordu.<\/p>\n
\n\tAncak i\u00e7erik \u00fcreticisi ekonomisinin b\u00fcy\u00fcmesi bu durumu de\u011fi\u015ftirdi.<\/p>\n
\n\t\u0130ngiltere ve ABD’deki baz\u0131 \u00fcniversiteler, bu alanda uzmanla\u015fmak isteyenler i\u00e7in i\u00e7erik \u00fcretimi b\u00f6l\u00fcmleri a\u00e7t\u0131.<\/p>\n
\n\t\u0130ngiltere’deki Nottingham Trent \u00dcniversitesi, 2022 y\u0131l\u0131nda sadece video ve g\u00f6nderi \u00fcretimi de\u011fil, ayn\u0131 zamanda kitle olu\u015fturma, markalarla i\u015f birli\u011fi, veri analizi ve gelir elde etme gibi konular\u0131 kapsayan bir program ba\u015flatt\u0131.<\/p>\n
\n\tS\u00f6z konusu programdan temmuz ay\u0131nda mezun olan 21 ya\u015f\u0131ndaki Destiny McGowan, edindi\u011fi en b\u00fcy\u00fck faydan\u0131n sadece TikTok’un nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek olmad\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n
\n\tHer zaman giri\u015fimci olmak istedi\u011fini belirten McGowan, sosyal medyay\u0131 i\u015f d\u00fcnyas\u0131yla birle\u015ftiren becerilerin ilgisini \u00e7ekti\u011fini dile getirdi.<\/p>\n
\n\tMcGowan’\u0131n \u015fu anda kendi hesaplar\u0131nda yay\u0131mlad\u0131\u011f\u0131 moda i\u00e7eriklerinin yan\u0131 s\u0131ra \u00fc\u00e7\u00fcnc\u00fc \u015fah\u0131slar i\u00e7in video \u00fcreterek ve TikTok Live \u00fczerinden sat\u0131\u015f sunuculu\u011fu yaparak gelir elde etmeye ba\u015flad\u0131\u011f\u0131 bildirildi.<\/p>\n
\n\t\u0130\u00e7erik \u00fcreticisi diplomas\u0131n\u0131n maliyeti<\/h2>\n
\n\tBu alanda e\u011fitim alman\u0131n maliyetinin olduk\u00e7a y\u00fcksek oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Nottingham Trent \u00dcniversitesi ve Brighton \u00dcniversitesindeki \u00fc\u00e7 y\u0131ll\u0131k programlar, \u0130ngiliz \u00f6\u011frenciler i\u00e7in y\u0131ll\u0131k 9 bin 790 sterline mal oluyor.<\/p>\n
\n\tBu rakam, sadece diplomay\u0131 almak i\u00e7in e\u011fitim \u00fccretlerine yakla\u015f\u0131k 30 bin sterlin harcanmas\u0131 anlam\u0131na geliyor.<\/p>\n
\n\tABD’de ise Arizona Eyalet \u00dcniversitesi benzer bir e\u011fitimi, eyalet sakinleri i\u00e7in y\u0131ll\u0131k 14 bin 724 dolar \u00fccretle sunuyor.<\/p>\n
\n\tY\u00fcksek maliyetler, geleneksel e\u011fitim modellerinin d\u0131\u015f\u0131nda ortaya \u00e7\u0131kan bir sekt\u00f6rde \u00e7al\u0131\u015fmak i\u00e7in ger\u00e7ekten \u00fcniversite diplomas\u0131na ihtiya\u00e7 olup olmad\u0131\u011f\u0131 sorusunu g\u00fcndeme getiriyor.<\/p>\n
\n\tTwitch’te 65 bin, TikTok’ta ise 100 binden fazla takip\u00e7isi olan \u0130ngiliz i\u00e7erik \u00fcreticisi Knightenator, \u015firketlerin diplomaya \u00f6nem vermedi\u011fini savundu.<\/p>\n
\n\t2015 y\u0131l\u0131ndan bu yana oyun ve seyahat i\u00e7erikleri \u00fcreterek ge\u00e7imini sa\u011flayan 31 ya\u015f\u0131ndaki i\u00e7erik \u00fcreticisi, bilgi kaynaklar\u0131n\u0131n internette zaten \u00fccretsiz olarak bulundu\u011funu vurgulad\u0131.<\/p>\n
\n\tHobiden i\u015f modeline<\/h2>\n
\n\tAncak bu g\u00f6r\u00fc\u015fe herkes kat\u0131lm\u0131yor. Arizona’n\u0131n Phoenix \u015fehrinde i\u00e7erik \u00fcreten Aiesha Beasley, on y\u0131l \u00f6nce bu i\u015fe ba\u015flarken planl\u0131 bir e\u011fitim program\u0131n\u0131n kendisine \u00e7ok faydal\u0131 olabilece\u011fini belirtti.<\/p>\n
\n\tBeasley, as\u0131l \u00f6nemli noktan\u0131n i\u00e7erik \u00fcretmek de\u011fil, bunu gelire d\u00f6n\u00fc\u015ft\u00fcrmek oldu\u011funu kaydetti. Yeni \u00fcniversite programlar\u0131n\u0131n da tam olarak bu ihtiyaca cevap vermeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 ifade ediliyor.<\/p>\n
\n\tBu b\u00f6l\u00fcmlerde \u00f6\u011frencilere sadece kamera kullan\u0131m\u0131 veya video d\u00fczenleme de\u011fil, ayn\u0131 zamanda marka olu\u015fturma, kitle analizi, kampanya performans \u00f6l\u00e7\u00fcm\u00fc ve farkl\u0131 gelir kaynaklar\u0131 geli\u015ftirme y\u00f6ntemleri \u00f6\u011fretiliyor.<\/p>\n
\n\tMilyar dolarl\u0131k ekonomi<\/h2>\n
\n\t\u00dcniversitelerin bu y\u00f6neliminin tesad\u00fcf olmad\u0131\u011f\u0131 belirtiliyor. \u0130\u00e7erik \u00fcreticisi ekonomisinin milyar dolarl\u0131k bir pazara d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc ve \u015firketlerin reklam b\u00fct\u00e7elerinin giderek daha b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 sosyal medyaya ay\u0131rd\u0131\u011f\u0131 biliniyor.<\/p>\n
\n\tSadece \u0130ngiltere’deki YouTube i\u00e7erik \u00fcreticilerinin ekonomiye yakla\u015f\u0131k 2,2 milyar sterlin katk\u0131 sa\u011flad\u0131\u011f\u0131 tahmin ediliyor.<\/p>\n
\n\tABD’de 2024 y\u0131l\u0131nda yap\u0131lan bir ara\u015ft\u0131rma, 18 ila 30 ya\u015f aras\u0131ndaki her \u00fc\u00e7 gen\u00e7ten birinin influencer olmak istedi\u011fini ortaya koydu.<\/p>\n
\n\tBu talebin i\u00e7erik \u00fcretimi, pazarlama, canl\u0131 yay\u0131n al\u0131\u015fveri\u015fi ve ki\u015fisel marka y\u00f6netimi etraf\u0131nda koca bir hizmet pazar\u0131 yaratt\u0131\u011f\u0131 ifade ediliyor.<\/p>\n
\n\tNottingham Trent \u00dcniversitesindeki i\u00e7erik \u00fcretimi program\u0131n\u0131n sorumlusu Jacky Gurr, \u00f6\u011frencilerin \u00e7o\u011funun milyonlarca takip\u00e7iye ula\u015fmay\u0131 hedeflemedi\u011fini, edindikleri becerileri reklam ajanslar\u0131nda veya pazarlama departmanlar\u0131nda kullanabileceklerini s\u00f6yledi.<\/p>\n
\n\tDiploma takip\u00e7i sat\u0131n alm\u0131yor<\/h2>\n
\n\tT\u00fcm bu e\u011fitimlere ra\u011fmen \u00fcniversite diplomas\u0131n\u0131n sunabileceklerinin bir s\u0131n\u0131r\u0131 bulunuyor.<\/p>\n
\n\tBir diploman\u0131n strateji, \u00fcretim, veri analizi ve i\u015f planlamas\u0131 \u00f6\u011fretebilece\u011fi, ancak kitle, viral olma veya ticari ba\u015far\u0131 garantisi veremeyece\u011fi vurgulan\u0131yor.<\/p>\n
\n\tAkademisyenler de bir influencer’\u0131n ba\u015far\u0131s\u0131n\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u015fansa ba\u011fl\u0131 oldu\u011funu ve \u015fans\u0131n ya da ki\u015fili\u011fin \u00f6\u011fretilemeyece\u011fini kabul ediyor.<\/p>\n
\n\tSekt\u00f6re giri\u015fin neredeyse \u00fccretsiz oldu\u011fu, sadece bir ak\u0131ll\u0131 telefon ve bir sosyal medya hesab\u0131n\u0131n yetti\u011fi bir pazarda, yeni diplomalar\u0131n as\u0131l s\u0131nav\u0131n\u0131n farkl\u0131 oldu\u011fu belirtiliyor.<\/p>\n
\n\tBu programlar\u0131n, yap\u0131land\u0131r\u0131lm\u0131\u015f bir e\u011fitimin, profesyonel ba\u011flant\u0131lar\u0131n ve i\u015f becerilerinin on binlerce dolarl\u0131k bir yat\u0131r\u0131ma de\u011fdi\u011fini kan\u0131tlamas\u0131 gerekti\u011fi ifade ediliyor.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Birka\u00e7 y\u0131l \u00f6ncesine kadar TikTok, Instagram ve YouTube i\u00e7in nas\u0131l video olu\u015fturulaca\u011f\u0131n\u0131 \u00fcniversitede okumak pek olas\u0131 g\u00f6r\u00fclm\u00fcyordu.
Ancak i\u00e7erik \u00fcreticisi ekonomisinin b\u00fcy\u00fcmesi bu durumu de\u011fi\u015ftirdi.
\u0130ngiltere ve ABD’deki baz\u0131 \u00fcniversiteler, bu alanda uzmanla\u015fmak isteyenler i\u00e7in i\u00e7erik \u00fcretimi b\u00f6l\u00fcmleri a\u00e7t\u0131.
\u0130ngiltere’deki Nottingham Trent \u00dcniversitesi, 2022 y\u0131l\u0131nda sadece video ve g\u00f6nderi \u00fcretimi de\u011fil, […]<\/p>\n","protected":false},"author":1,"featured_media":1925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-47344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"yoast_head":"\n
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Birka\u00e7 y\u0131l \u00f6ncesine kadar TikTok, Instagram ve YouTube i\u00e7in nas\u0131l video olu\u015fturulaca\u011f\u0131n\u0131 \u00fcniversitede okumak pek olas\u0131 g\u00f6r\u00fclm\u00fcyordu.
Ancak i\u00e7erik \u00fcreticisi ekonomisinin b\u00fcy\u00fcmesi bu durumu de\u011fi\u015ftirdi.
\u0130ngiltere ve ABD’deki baz\u0131 \u00fcniversiteler, bu alanda uzmanla\u015fmak isteyenler i\u00e7in i\u00e7erik \u00fcretimi b\u00f6l\u00fcmleri a\u00e7t\u0131.
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Haber Kuzey","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/haberkuzey.com\/index.php\/2026\/10\/02\/tiktok-diplomasi-universiteler-icerik-ureticisi-ekonomisine-giriyor\/","og_locale":"tr_TR","og_type":"article","og_title":"TikTok diplomas\u0131: \u00dcniversiteler i\u00e7erik \u00fcreticisi ekonomisine giriyor - Haber Kuzey","og_description":"
Birka\u00e7 y\u0131l \u00f6ncesine kadar TikTok, Instagram ve YouTube i\u00e7in nas\u0131l video olu\u015fturulaca\u011f\u0131n\u0131 \u00fcniversitede okumak pek olas\u0131 g\u00f6r\u00fclm\u00fcyordu.
Ancak i\u00e7erik \u00fcreticisi ekonomisinin b\u00fcy\u00fcmesi bu durumu de\u011fi\u015ftirdi.
\u0130ngiltere ve ABD’deki baz\u0131 \u00fcniversiteler, bu alanda uzmanla\u015fmak isteyenler i\u00e7in i\u00e7erik \u00fcretimi b\u00f6l\u00fcmleri a\u00e7t\u0131.
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