\n
\n\t\u0130talyan l\u00fcks otomobil \u00fcreticisi Ferrari, motor k\u00fckremesiyle \u00f6zelle\u015fen k\u00f6kl\u00fc miras\u0131n\u0131 geride b\u0131rakarak tarihinin ilk tam elektrikli modeli “Luce”yi (I\u015f\u0131k) g\u00f6r\u00fcc\u00fcye \u00e7\u0131kard\u0131. Lansman, markan\u0131n \u00c7inli elektrikli ara\u00e7 devleriyle k\u00fcresel rekabette \u00f6ne ge\u00e7me stratejisinin en \u00f6nemli ad\u0131m\u0131 olarak planlanm\u0131\u015ft\u0131.<\/p>\n
\n\tAncak 640 bin dolarl\u0131k fiyat etiketiyle tan\u0131t\u0131lan Luce, geleneksel Ferrari \u00e7izgisinden uzak tasar\u0131m\u0131 nedeniyle internette alay konusu oldu ve tan\u0131t\u0131m\u0131n hemen ertesi g\u00fcn\u00fc \u015firketin hisselerinde y\u00fczde 8’lik sert bir d\u00fc\u015f\u00fc\u015fe yol a\u00e7t\u0131.<\/p>\n
\n\t“Bir efsaneyi yok etme riski ta\u015f\u0131yor”\u00a0<\/h2>\n
\n\tLuce, saatte 100 kilometre h\u0131za sadece 2,5 saniyede \u00e7\u0131kabilen ve 300 kilometrenin \u00fczerinde azami s\u00fcrate sahip g\u00fc\u00e7l\u00fc bir elektrikli makine olsa da, ele\u015ftirilerin oda\u011f\u0131nda tamamen d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015f\u00fc yer al\u0131yor. Ferrari\u2019nin eski y\u00f6netim kurulu ba\u015fkan\u0131 Luca Cordero di Montezemolo, arac\u0131n “bir efsaneyi yok etme riski ta\u015f\u0131d\u0131\u011f\u0131n\u0131” belirterek \u015fahlanan at logosunun bu arabadan s\u00f6k\u00fclmesi gerekti\u011fini savundu.<\/p>\n
\n\t\u0130talya Ba\u015fbakan Yard\u0131mc\u0131s\u0131 ve Ula\u015ft\u0131rma Bakan\u0131 Matteo Salvini ise “Bu mu inovasyon? Acaba kurucumuz Enzo Ferrari buna ne derdi? Bu ara\u00e7 \u015fahlanan at amblemli bir araba d\u0131\u015f\u0131nda her \u015feye benziyor” diyerek tepkisini dile getirdi. Sosyal medyada ise l\u00fcks modelin ucuz elektrikli ara\u00e7lara benzedi\u011fi yorumlar\u0131 yap\u0131l\u0131rken, yapay zeka ile tasarlanan alternatif sportif tasar\u0131mlar milyonlarca be\u011feni toplad\u0131.<\/p>\n
\n\tFerrari CEO’su Benedetto Vigna ele\u015ftirilere kar\u015f\u0131 durarak bu fiyat\u0131n inovasyon i\u00e7in adil oldu\u011funu savunsa da, otomotiv d\u00fcnyas\u0131 elektrikli gelece\u011fe ge\u00e7i\u015f konusunda derin bir ayr\u0131\u015fma ya\u015f\u0131yor. Ferrari’nin en b\u00fcy\u00fck rakibi Lamborghini, m\u00fc\u015fterilerinin benzinli motor tercihini ve zay\u0131f talebi gerek\u00e7e g\u00f6stererek tamamen elektrikli ara\u00e7 program\u0131n\u0131 iptal etti ve hibrit modellere odaklanaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
\n\tBenzer \u015fekilde Porsche, Honda ve Ford gibi devler de elektrikli ara\u00e7 yat\u0131r\u0131mlar\u0131n\u0131 k\u00fc\u00e7\u00fcltme karar\u0131 ald\u0131. \u0130ngiliz l\u00fcks markas\u0131 Jaguar da benzer bir radikal tasar\u0131m de\u011fi\u015fikli\u011fiyle tamamen elektrikli bir markaya d\u00f6n\u00fc\u015fece\u011fini duyurdu\u011funda sad\u0131k kitlesinden \u00e7ok sert tepkiler alm\u0131\u015ft\u0131.<\/p>\n
\n\t\u00c7in tehdidine kar\u015f\u0131 riskli<\/h2>\n
\n\tBat\u0131l\u0131 \u00fcreticilerin elektrikli d\u00f6n\u00fc\u015f\u00fcmde bu kadar agresif ve riskli ad\u0131mlar atmas\u0131n\u0131n arkas\u0131nda, \u00c7in pazar\u0131ndaki devasa rekabet yat\u0131yor. Uluslararas\u0131 Enerji Ajans\u0131 verilerine g\u00f6re \u00c7in, sahip oldu\u011fu tedarik zinciri sayesinde elektrikli ara\u00e7 \u00fcretim maliyetlerini d\u00fcnyan\u0131n geri kalan\u0131na g\u00f6re en az y\u00fczde 30 daha ucuza mal ediyor.<\/p>\n
\n\tUzmanlar, Ferrari’nin Luce ile geleneksel s\u00fcper spor araba tutkunlar\u0131n\u0131 kaybetme riskini ald\u0131\u011f\u0131n\u0131, ancak markaya tamamen uzak olan, teknoloji odakl\u0131 yeni ve gen\u00e7 bir m\u00fc\u015fteri kitlesini yakalamay\u0131 hedefledi\u011fini belirtiyor.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
\u0130talyan l\u00fcks otomobil \u00fcreticisi Ferrari, motor k\u00fckremesiyle \u00f6zelle\u015fen k\u00f6kl\u00fc miras\u0131n\u0131 geride b\u0131rakarak tarihinin ilk tam elektrikli modeli “Luce”yi (I\u015f\u0131k) g\u00f6r\u00fcc\u00fcye \u00e7\u0131kard\u0131. Lansman, markan\u0131n \u00c7inli elektrikli ara\u00e7 devleriyle k\u00fcresel rekabette \u00f6ne ge\u00e7me stratejisinin en \u00f6nemli ad\u0131m\u0131 olarak planlanm\u0131\u015ft\u0131.
Ancak 640 bin dolarl\u0131k fiyat etiketiyle tan\u0131t\u0131lan Luce, geleneksel Ferrari \u00e7izgisinden uzak tasar\u0131m\u0131 nedeniyle internette alay […]<\/p>\n","protected":false},"author":1,"featured_media":37089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-40184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya"],"yoast_head":"\n
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\u0130talyan l\u00fcks otomobil \u00fcreticisi Ferrari, motor k\u00fckremesiyle \u00f6zelle\u015fen k\u00f6kl\u00fc miras\u0131n\u0131 geride b\u0131rakarak tarihinin ilk tam elektrikli modeli “Luce”yi (I\u015f\u0131k) g\u00f6r\u00fcc\u00fcye \u00e7\u0131kard\u0131. Lansman, markan\u0131n \u00c7inli elektrikli ara\u00e7 devleriyle k\u00fcresel rekabette \u00f6ne ge\u00e7me stratejisinin en \u00f6nemli ad\u0131m\u0131 olarak planlanm\u0131\u015ft\u0131.
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\u0130talyan l\u00fcks otomobil \u00fcreticisi Ferrari, motor k\u00fckremesiyle \u00f6zelle\u015fen k\u00f6kl\u00fc miras\u0131n\u0131 geride b\u0131rakarak tarihinin ilk tam elektrikli modeli “Luce”yi (I\u015f\u0131k) g\u00f6r\u00fcc\u00fcye \u00e7\u0131kard\u0131. Lansman, markan\u0131n \u00c7inli elektrikli ara\u00e7 devleriyle k\u00fcresel rekabette \u00f6ne ge\u00e7me stratejisinin en \u00f6nemli ad\u0131m\u0131 olarak planlanm\u0131\u015ft\u0131.
Ancak 640 bin dolarl\u0131k fiyat etiketiyle tan\u0131t\u0131lan Luce, geleneksel Ferrari \u00e7izgisinden uzak tasar\u0131m\u0131 nedeniyle internette alay […]","og_url":"https:\/\/haberkuzey.com\/index.php\/2026\/05\/31\/ferrariye-elektrikli-arac-soku-yeni-model-sirketi-borsada-sarsti\/","og_site_name":"Haber Kuzey","article_published_time":"2026-05-31T06:51:51+00:00","og_image":[{"url":"https:\/\/trthaberstatic.cdn.wp.trt.com.tr\/resimler\/2402000\/ferrari-depophotos-2402722.jpg","type":"","width":"","height":""}],"author":"haberkuzey","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"haberkuzey","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/haberkuzey.com\/index.php\/2026\/05\/31\/ferrariye-elektrikli-arac-soku-yeni-model-sirketi-borsada-sarsti\/#article","isPartOf":{"@id":"https:\/\/haberkuzey.com\/index.php\/2026\/05\/31\/ferrariye-elektrikli-arac-soku-yeni-model-sirketi-borsada-sarsti\/"},"author":{"name":"haberkuzey","@id":"https:\/\/haberkuzey.com\/#\/schema\/person\/3372109ec735f9333f4fa47ebb9605ca"},"headline":"Ferrari’ye elektrikli ara\u00e7 \u015foku: Yeni model \u015firketi borsada sarst\u0131","datePublished":"2026-05-31T06:51:51+00:00","mainEntityOfPage":{"@id":"https:\/\/haberkuzey.com\/index.php\/2026\/05\/31\/ferrariye-elektrikli-arac-soku-yeni-model-sirketi-borsada-sarsti\/"},"wordCount":467,"commentCount":0,"image":{"@id":"https:\/\/haberkuzey.com\/index.php\/2026\/05\/31\/ferrariye-elektrikli-arac-soku-yeni-model-sirketi-borsada-sarsti\/#primaryimage"},"thumbnailUrl":"https:\/\/haberkuzey.com\/wp-content\/uploads\/2026\/05\/ferrari-depophotos-2402722.jpg","articleSection":["D\u00fcnya"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/haberkuzey.com\/index.php\/2026\/05\/31\/ferrariye-elektrikli-arac-soku-yeni-model-sirketi-borsada-sarsti\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/haberkuzey.com\/index.php\/2026\/05\/31\/ferrariye-elektrikli-arac-soku-yeni-model-sirketi-borsada-sarsti\/","url":"https:\/\/haberkuzey.com\/index.php\/2026\/05\/31\/ferrariye-elektrikli-arac-soku-yeni-model-sirketi-borsada-sarsti\/","name":"Ferrari'ye elektrikli ara\u00e7 \u015foku: Yeni model \u015firketi borsada sarst\u0131 - 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