{"id":22011,"date":"2025-04-16T14:27:14","date_gmt":"2025-04-16T11:27:14","guid":{"rendered":"https:\/\/haberkuzey.com\/index.php\/2025\/04\/16\/turk-dunyasinda-bir-ilk-pazarlama-reklam-ve-medya-birligi-turek-kurulduplatformun-ilk-uyesinin-kktc-rekder-olacagi-aciklandi\/"},"modified":"2025-04-16T14:27:14","modified_gmt":"2025-04-16T11:27:14","slug":"turk-dunyasinda-bir-ilk-pazarlama-reklam-ve-medya-birligi-turek-kurulduplatformun-ilk-uyesinin-kktc-rekder-olacagi-aciklandi","status":"publish","type":"post","link":"https:\/\/haberkuzey.com\/index.php\/2025\/04\/16\/turk-dunyasinda-bir-ilk-pazarlama-reklam-ve-medya-birligi-turek-kurulduplatformun-ilk-uyesinin-kktc-rekder-olacagi-aciklandi\/","title":{"rendered":"T\u00fcrk D\u00fcnyas\u0131\u2019nda bir ilk, Pazarlama, Reklam ve Medya Birli\u011fi \u201cT\u00dcREK\u201d kuruldu\u2026Platformun ilk \u00fcyesinin KKTC REKDER olaca\u011f\u0131 a\u00e7\u0131kland\u0131"},"content":{"rendered":"
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T\u00fcrk D\u00fcnyas\u0131 Pazarlama, Reklam ve Medya Birli\u011fi (T\u00dcREK), Ankara\u2019da d\u00fczenlenen bir tan\u0131t\u0131m toplant\u0131s\u0131yla sekt\u00f6re duyuruldu.TC Ticaret Bakanl\u0131\u011f\u0131 S\u00f6\u011f\u00fct\u00f6z\u00fc Yerle\u015fkesi\u2019nde ger\u00e7ekle\u015fen toplant\u0131ya, T.C. Ticaret Bakan\u0131 Prof. Dr. \u00d6mer Bolat\u2019\u0131n yan\u0131 s\u0131ra bakan yard\u0131mc\u0131lar\u0131, bakanl\u0131k temsilcileri, kamu ve \u00f6zel sekt\u00f6r\u00fcn \u00fcst d\u00fczey y\u00f6neticileri ile bas\u0131n mensuplar\u0131 yo\u011fun ilgi g\u00f6sterdi.<\/p>\n

Reklam ve Pazarlama \u0130leti\u015fimi Derne\u011fi (REP\u0130D), A\u00e7\u0131khava ve End\u00fcstriyel Reklamc\u0131lar Derne\u011fi (ARED) ve Azerbaycan\u2019dan RMID (Reklam ve Pazarlaman\u0131n Geli\u015ftirilmesine Destek Kamu Birli\u011fi) taraf\u0131ndan kurulan T\u00dcREK, T\u00fcrk d\u00fcnyas\u0131 reklam end\u00fcstrisinin potansiyelini bir araya getirerek uluslararas\u0131 rekabette g\u00fc\u00e7 birli\u011fi olu\u015fturmay\u0131 hedefliyor.<\/p>\n

Toplant\u0131da konu\u015fan Ticaret Bakan\u0131 Prof. Dr. \u00d6mer Bolat, T\u00dcREK\u2019in T\u00fcrk d\u00fcnyas\u0131nda bir ilk oldu\u011funu vurgulayarak, \u201cT\u00dcREK b\u00fcnyesindeki \u00fclkelerin pazarlama, reklam ve medya alanlar\u0131nda i\u015f birli\u011fi yapmas\u0131 sayesinde yakla\u015f\u0131k 175 milyonluk bir n\u00fcfusa, 7 milyar Euro b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki bir reklam pazar\u0131na ve 1,8 trilyon Avro b\u00fcy\u00fckl\u00fc\u011f\u00fcndeki bir ekonomik pazara eri\u015filmesinin m\u00fcmk\u00fcn olaca\u011f\u0131n\u0131\u201d ifade etti.<\/p>\n

Bakan Bolat ayr\u0131ca, T\u00fcrk Devletleri Te\u015fkilat\u0131 b\u00fcnyesindeki bu birli\u011fin k\u00fclt\u00fcrel yak\u0131nl\u0131k ve stratejik i\u015f birli\u011fi potansiyeline dayanarak kuruldu\u011funu belirterek, ortak medya \u00fcretimi, reklamc\u0131l\u0131kta k\u00fclt\u00fcrel markala\u015fma, b\u00f6lgesel tan\u0131t\u0131m, kamu diplomasisi ve dijital d\u00f6n\u00fc\u015f\u00fcmde ortak ad\u0131mlar at\u0131lmas\u0131n\u0131n ama\u00e7land\u0131\u011f\u0131n\u0131 dile getirdi. Bakan, T\u00dcREK\u2019in ba\u015far\u0131l\u0131 \u00e7al\u0131\u015fmalar\u0131yla T\u00fcrk d\u00fcnyas\u0131n\u0131n dijital ve k\u00fclt\u00fcrel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn art\u0131r\u0131lmas\u0131, ortak medya dili ve reklam mesajlar\u0131n\u0131n olu\u015fturulmas\u0131, T\u00fcrk markalar\u0131n\u0131n k\u00fcresel arenada g\u00fc\u00e7lenmesi ve T\u00fcrk d\u00fcnyas\u0131n\u0131n uluslararas\u0131 alandaki etkisinin art\u0131r\u0131lmas\u0131n\u0131n hedeflendi\u011fini s\u00f6zlerine ekledi.<\/p>\n

T\u00f6rende konu\u015fan ARED Ba\u015fkan\u0131 ve T\u00dcREK Ba\u015fkan Yard\u0131mc\u0131s\u0131 \u015eahin Acar, birli\u011fin T\u00fcrk d\u00fcnyas\u0131na sa\u011flayaca\u011f\u0131 katk\u0131lara dikkat \u00e7ekerek, \u201cT\u00fcrk D\u00fcnyas\u0131 Pazarlama, Reklam ve Medya Birli\u011fi, T\u00fcrk dili konu\u015fan \u00fclkeler aras\u0131nda ekonomik, sosyal ve k\u00fclt\u00fcrel ba\u011flar\u0131 g\u00fc\u00e7lendirmek amac\u0131yla kurulmu\u015f uluslararas\u0131 bir sekt\u00f6rel i\u015f birli\u011fi platformudur. \u0130lk ad\u0131m\u0131m\u0131z\u0131 Azerbaycan ve T\u00fcrkiye ile att\u0131k. Bug\u00fcn Kuzey K\u0131br\u0131s T\u00fcrk Cumhuriyeti de aram\u0131za kat\u0131ld\u0131. Hedefimiz, di\u011fer T\u00fcrk topluluklar\u0131yla da bu \u00e7at\u0131 alt\u0131nda bir araya gelerek k\u00fclt\u00fcrlerimizi ya\u015fatmak, ekonomilerimizi b\u00fcy\u00fctmek ve sekt\u00f6r\u00fcm\u00fcz\u00fc t\u00fcm d\u00fcnyada daha g\u00f6r\u00fcn\u00fcr k\u0131lmakt\u0131r\u201d dedi.<\/p>\n

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RM\u0130D Ba\u015fkan\u0131 ve T\u00dcREK Ba\u015fkan Yard\u0131mc\u0131s\u0131 Khayala Mutallimova ise Azerbaycan\u2019\u0131n son d\u00f6nemdeki ba\u015far\u0131l\u0131 projelerine de\u011finerek, \u201cSay\u0131n Ahmet Bey ve \u015eahin Bey ile birlikte T\u00fcrk D\u00fcnyas\u0131 Reklam, Pazarlama ve Medya Birli\u011fi\u2019ni kurduk. Bu birlik, \u00fclkelerimiz aras\u0131nda ekonomik ve k\u00fclt\u00fcrel ba\u011flar\u0131 g\u00fc\u00e7lendirerek sekt\u00f6rel dayan\u0131\u015fmay\u0131 art\u0131racak. Ortak de\u011ferler \u00e7er\u00e7evesinde bilgi ak\u0131\u015f\u0131n\u0131 g\u00fc\u00e7lendirmek, i\u015f birliklerini derinle\u015ftirmek ve T\u00fcrk d\u00fcnyas\u0131yla diasporadaki topluluklar aras\u0131nda g\u00fc\u00e7l\u00fc bir ba\u011f kurmak \u00f6ncelikli hedefimizdir\u201d \u015feklinde konu\u015ftu.<\/p>\n

REP\u0130D ve T\u00dcREK Ba\u015fkan\u0131 Ahmet Pura, birli\u011fin kurulu\u015f s\u00fcrecine dair bilgi verirken, T\u00dcREK\u2019in sadece kurumlar \u00fcst\u00fc bir birlik olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda ortak bir vizyon ve gelece\u011fi temsil etti\u011fini vurgulad\u0131. Birli\u011fin sembol\u00fc olan TURNAn\u0131n T\u00fcrk k\u00fclt\u00fcr\u00fcndeki anlam\u0131n\u0131 a\u00e7\u0131klayan Pura, \u201cT\u00dcREK kapsam\u0131nda t\u00fcm T\u00fcrk D\u00fcnyas\u0131 i\u00e7in \u00f6rnek te\u015fkil edecek bir yap\u0131 kurmay\u0131 hedefliyoruz\u201d ifadelerini kulland\u0131.<\/p>\n

Merkez ofisi \u0130stanbul\u2019da kurulacak olan T\u00dcREK\u2019in faaliyetleri \u0130stanbul merkezli y\u00fcr\u00fct\u00fclecek. Birli\u011fin s\u00f6zc\u00fcl\u00fc\u011f\u00fcn\u00fc ilk iki y\u0131l T\u00fcrkiye \u00fcstlenecek, ard\u0131ndan bu g\u00f6rev Azerbaycan\u2019a devredilecek ve ilerleyen y\u0131llarda \u00fcye \u00fclkeler aras\u0131nda d\u00f6n\u00fc\u015f\u00fcml\u00fc olarak s\u00fcrd\u00fcr\u00fclecek. T\u00dcREK\u2019in faaliyet alan\u0131n\u0131n zamanla Kazakistan, \u00d6zbekistan, K\u0131rg\u0131zistan, T\u00fcrkmenistan ve t\u00fcm T\u00fcrk Devletleri ile k\u00fcresel T\u00fcrk diasporas\u0131n\u0131 kapsayacak \u015fekilde geni\u015fletilmesi planlan\u0131yor.<\/p>\n

T\u00dcREK\u2019in hayata ge\u00e7irece\u011fi e\u011fitim programlar\u0131, uluslararas\u0131 pazarlama ve medya projeleri, ticaret fuarlar\u0131 ve etkinliklerle \u00fcye \u00fclkelerdeki sekt\u00f6r profesyonellerinin etkile\u015fimini art\u0131rmas\u0131 ve ortak projeler geli\u015ftirmesi bekleniyor.<\/p>\n<\/p><\/div>\n